Innova Market Insights data indicates an increase in festive-themed F&B packaging launches globally. Brands give familiar foods and drinks a holiday makeover, turning everyday products into giftable treats with packaging that feels festive and special.

Innova Market Insights data indicates an increase in premium product launches for F&B, with an average annual growth rate of 7% between October 2020 to September 2025. The majority of these launches occurred in the Hot Drinks, Snacks, and Confectionery categories. Meat Substitutes with a premium claim recorded the strongest growth rate over the five-year period.

Innova Market Insights data showed an average annual growth of 10% in F&B launches with a Responsible Source claim from October 2020 to September 2025. Dairy and Soft Drinks had the largest share of these launches. The greatest five-year increase in the Responsible Source claim was seen in packaging within the Spreads category.

Innova Market Insights data shows an average annual growth of 19% in Halloween-themed F&B launches from October 2020 to September 2025. 49% of these launches were in Confectionery, and 17% of Halloween-themed launches were in Bakery. Brands are introducing new products with fun, spooky-themed packaging or adding a thematic twist, such as glow-in-the-dark packaging.

Innova Market Insights data shows consumers care about Household Packaging sustainability. Globally, 42% of consumers say it is essential that Household Packaging is recyclable. For one-third of consumers, refillable Household Packaging is the most important feature. Consumers also prioritize biodegradability, with 36% choosing this criteria as the most important environmental claim.

Innova Market Insights’ Top Packaging Trends 2025 report highlights natural solutions as the fourth key trend. As consumers seek alternatives to petrochemical plastics, renewable options such as bio-based packaging are gaining traction. An Innova survey shows that 30% of consumers globally consider bio-plastics to be “very sustainable.” Reflecting this demand, F&B packaging made from bioplastic saw a 27% CAGR between June 2020 and July 2025.

Innova Market Insights data shows the widespread use of Caps and Closures in F&B packaging launches. Dairy accounted for 55% of these launches, followed by Soft Drinks at 27%. Among packaging featuring Caps and Closures, Responsible Source was the leading sustainability claim, followed by Recyclable.

As sustainability becomes a key driver of consumer choice, refillable packaging is gaining traction over single-use options in the F&B industry. According to survey data from Innova Market Insights, one in five consumers globally say they are willing to pay more for refillable packaging compared to conventional formats. This growing preference reflects rising demand for sustainable solutions that align with circular economy principles and help reduce single-use waste.

Innova Market Insights data show a 1% increase in frozen F&B packaging launches globally from April 2020 to March 2025. Flat pouches accounted for 46% of these launches, while other packaging formats such as rigid tubes and stand-up pouches are also gaining momentum in the frozen F&B packaging sector.