Innova Market Insights data reveals that consumers find packaging very important when choosing meat and dairy products. Standard Tray and Flat pouch were the leading packaging types, while Cup emerged as the packaging category with the fastest rise in innovation. Bio-based material for protein launches had 21% growth from April 2021 to March 2026, opening the path to new packaging opportunities.

Innova Market Insights data indicates that new pet food launches have gained ground, with 3% growth from 2021 to 2025. Most of these launches were packed in plastic, but metal packaging is also gaining traction. Nearly half of pet food launches were in standing pouches, while the use of folded boxes is increasing.

As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.

Dairy packaging launches are increasing at a 17% compound annual growth rate from 2021 to 2025, according to data provided by Innova Market Insights. Environmental sustainability remains a major trend, with consumers globally opting for biodegradable packaging for dairy products. Recyclable was the leading sustainable packaging claim, while reusable saw the fastest growth in launches.

Confectionery launches showed a 2% year-over-year growth between October 2023 and September 2025, according to Innova Market Insights data. Nearly half of the launches occurred in flat pouches, and more than half were packaged in plastic. Meanwhile, launches featuring carbon labeling claims gained ground.

Innova Market Insight data shows an 8% increase in global Hot Drink packaging launches between October 2020 and September 2025. During this period, 38% of consumers worldwide cited food quality preservation when purchasing Coffee, highlighting the importance of packaging. Folded boxes emerged as the dominant packaging format for Hot Drink launches, with carton materials leading globally, while the adoption of bio-based materials continued to grow.

Innova Market Insights data shows an increase in global F&B launches using fiber-based packaging. Europe led these launches, accounting for 42% of NPD. The Bakery category emerged as the top segment for product launches utilizing fiber-based packaging, while Hot Drinks launches also showed an upward trend in the adoption of such packaging.

Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.

Innova Market Insights data shows that there was a 4% average annual growth in global F&B plastic packaging launches with a Flexible claim, from July 2020 to June 2025. One in three of these launches were in Europe. Flexible materials (including plastics) were most used in Bakery and Snacks, but their use in Confectionery increased.