Innova Market Insights data shows an increase in global F&B launches using fiber-based packaging. Europe led these launches, accounting for 42% of NPD. The Bakery category emerged as the top segment for product launches utilizing fiber-based packaging, while Hot Drinks launches also showed an upward trend in the adoption of such packaging.

Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.

Innova Market Insights data shows that there was a 4% average annual growth in global F&B plastic packaging launches with a Flexible claim, from July 2020 to June 2025. One in three of these launches were in Europe. Flexible materials (including plastics) were most used in Bakery and Snacks, but their use in Confectionery increased.

Innova Market Insights data indicates a 4% year-over-year growth in supplement launches between July 2023 and June 2025. Europe led the way with new launches. Around two-thirds of these launches were packaged in bottles, with plastic being the dominant material, used in over 80% of total launches. 

Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.

Innova Market Insights data shows a 4% increase in Soup & Sauces packaging launches over the past five years, with 64% of consumers reporting they use table and cooking sauces at least once a week. Bottles remain the dominant packaging format, although standing pouches are gaining popularity.

Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.

Innova Market Insights data shows a 9% growth in Personal Care launches from October 2019 to September 2024. Ethical Packaging claims rose 22% in five years, with Recyclable claims being the most common.