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Key trends

Packaging focus

In-depth analytical report providing insight into the materials, solutions and trends driving innovations in the global packaging industry.

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Compostable packaging leaders

Innova Market Insights data shows that consumers are willing to justify a higher price for a product if it comes with sustainable (including compostable) packaging. 42% of these launches were in Europe. The folded box had the most launches with a compostable claim, while tea bags/coffee pods had the fastest rise in innovation.

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Next-gen packaging: Biodegradable films & material innovation

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Sustainable power: Unlocking paper & paper band packaging for F&B

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Renewable rebellion

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the packaging market.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the packaging industry.

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Trends in dessert packaging

Innova Market Insights data indicates a 9% increase in new dessert launches between April 2025 and March 2026. Among these launches, 44% feature recyclable packaging claims, while compostable packaging claims are growing the fastest. At the same time, consumers say they prefer resealable packaging when purchasing desserts.

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Protein packaging reinvented

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Pet food packaging trends

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Eco-forward rigid plastic

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