Snackable Notes: Frito-Lay offers personalized messaging for back to school

27 Aug 2018 --- Frito-Lay has introduced personalized messaging to its variety crisp packets to allow parents to connect with children while away from home. The redesign comes after a Frito-Lay survey found that the majority of US parents want to give words of encouragement to their children while they are apart. As a result, Frito-Lay Variety Packs, one of the flagship brands from PepsiCo's Frito-Lay division, is giving parents a simple and convenient way to provide love and encouragement during the school day with the launch of Snackable Notes.

Click to EnlargeAvailable now until September 9, specially-marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The program, Snackable Notes, reinvigorates the classic lunch note and gives mom and dad a new and creative way to connect with their kids during the school day.

“Back-to-school is a tough transition for the whole family that can be stressful for parents and kids," says Rhasheda Boyd, Director of Marketing, Frito-Lay North America. “It's the little things that matter most as parents look to help ease kids back into the school year. That's why we wanted to inspire parents to share a little love and encouragement in an easy way by dedicating space on our Frito-Lay Variety Packs packaging to write a special lunch note.”

In case parents are experiencing writer's block after a summer off from making lunches, Frito-Lay Variety Packs is introducing a new Amazon Alexa skill, Snackable Notes, to help inspire parents. Starting later this month, parents can say, “Alexa, open Snackable Notes,” or search for Snackable Notes in the Alexa app or Alexa Skills store to hear lunch note inspiration from three categories: funny, encouraging and thoughtful.Click to Enlarge

According to a recent Frito-Lay Variety Packs survey, the majority of parents (75 percent) worry about their kids' happiness while they are at school, and 81 percent stated that they seek ways to give their kids encouragement when they are apart.

The online survey involved 500 adult Americans between the ages of 25 and 44 with kids between the ages of 7 to 17, weighted to ensure national representation across gender, age, region, education, income and race/ethnicity. The survey was conducted between July 20 and July 24, 2018 with a margin of error of +/- 4.4 at the national level at the 95 percent confidence level.

Braille packaging: Kellogg create “Love Notes” for blind children
In a similar launch, Kellogg has partnered with The National Federation of the Blind in the US to introduce personalized “Love Notes” on Rice Krispies Treats so parents can share messages of love and encouragement with blind children in their lunchboxes. The “Love Notes” are an accessible version of the writable wrapper on Rice Krispies Treats and available in two forms: Braille stickers and re-recordable audio boxes.

The "Love Notes" braille stickers are heart-shaped to fit in the space on Rice Krispies Treats writable wrappers for written notes. Each braille sticker sheet includes eight uplifting phrases in braille for parents to share with their children, from “You've Got This” to “Love You Lots.” The re-recordable audio box holds a Rice Krispies Treat and, when opened, plays a ten-second pre-recorded message.

Edited by Joshua Poole

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