Tetra Pak heads race in redefining wine packaging

With over 1.6 billion packages of wine sold annually, Tetra Pak has helped lead a global diversion from the historical perspective that wine always had to be packaged in a glass bottle. Beyond its ability to keep its contents from spoiling, Tetra Pak claims that the aseptic packaging provides companies with good shelf presence and added consumer appeal, along with ease of storage and stacking.

With over 1.6 billion packages of wine sold annually, Tetra Pak has helped lead a global diversion from the historical perspective that wine always had to be packaged in a glass bottle. Beyond its ability to keep its contents from spoiling, Tetra Pak claims that the aseptic packaging provides companies with good shelf presence and added consumer appeal, along with ease of storage and stacking. The Three Thieves Bandit Cabernet is not only the first entirely domestic wine product distributed in this packaging, it is also the first product in the US to feature the Tetra Pak SlimCap. This technology is comprised of a plastic screw cap, ring-pull and a standard PullTab. Utilising the new SlimCap provides practical storage and stacking, easy opening with tight re-closing to protect the product, and pouring control and accuracy. The package is also airtight until opened, a valuable feature that standard cork and bottles cannot achieve. Combining the new SlimCap with the technology behind Tetra Pak's aseptic packaging will provide consumers with a premium Cabernet in a more convenient, versatile and cost effective package.