Actimel goes Prêt-à-Porter

In his role as a brand ambassador of Actimel, Guido Maria Kretschmer has now designed a new design for the Actimel bottle. With small flowers, butterflies, and a woman in an airy dress similar to the trend color of the decorated radiant orchid, the Actimel bottle design comes as a limited edition in the classic and strawberry varieties from 10 March 2014 in the trade.

As a successful fashion designer, styling critic for the Vox broadcast "Shopping Queen", bestselling author and brand ambassador of Actimel: Guido Maria Kretschmer led an exciting life. For his varied life, the designer strengthens in the morning with Actimel - for his immune system. Now he had the opportunity to make the small bottles quite to his taste: "I consider it a great honor to have my design found in the refrigerated section of the whole nation, because my claim as designer is to make something that makes other people happy."

Inspired from the nature and current trends

The result: the silhouette of a woman in an airy dress, surrounded by small flowers and butterflies. "The design stands for freshness and activity, therefore fitting so well with Actimel" says the Actimel brand ambassador Guido Maria Kretschmer. "It offers me the joy that arises with the first rays of the day. And the little delicate flowers give one in the morning that good feeling. At breakfast I also like flowers on the table or to look in the garden." In the color Guido Maria Kretschmer has oriented to the trend color of 2014 Radiant Orchid. "This pink tone has something lightweight, easy-going and is a tribute to the spring." On the bottle itself Guido would not change anything, because it was, he says, "perfect the way it is".

At night, kissed by the Muse

Inspiration for new designs come to Kretschmer every day, such as the play of light and shadow. "This is for me an inexhaustible source of creativity. Each color is more gentle." Also inspiring the designer is classical music, art, people on the street, nature, or memories that arise in it. "I often dream of designs. Then I get up after waking and sketch dreamed shapes and graphics, before I forget." Also traveling inspires Guido Maria Kretschmer with new impressions. " The idea for the green of my new spring collection has come to me, for example in the Brandenburg countryside." Clothes for the designer is like the skin of the soul: it expresses the mood of the wearer.

At breakfast there like Guido Maria Kretschmer colorful

At breakfast Guido Maria Kretschmer loves flowers on the table and a gentle surrounding with views of the countryside. Calm and warmth also make him happy: "The best breakfast for me is if I have enough time and not have to look at the clock."

The Actimel Guido Maria Kretschmer Design Edition

The designed by Guido Actimel bottle design are available from 10 March for two months as Limited Edition in 8-packs of strawberry varieties and classic.

Actimel - Breakfast for the immune system

When it comes to health and the immune system, it may not always be complicated and expensive. Even the little things like a bottle of Actimel can help: Actimel contains vitamins D and B6 (the fruit variants, vitamin C). These contribute to a normal function of the immune system. With its vitamins, L. Casei and particular cultures and the good qualities of milk Actimel is very special. In addition to the classic version, which is available in 9 different flavors, consumers can find Actimel 0.1% in the flavor of unsweetened mango-passion fruit and Actimel Classic in the refrigerated section. Thus everyone can choose for themselves according to their individual wants and needs the right Actimel.

Source: Danone GmbH