Activia has new packaging and new formula
Activia, the leading brand in the category of yoghurts in Brazil, announces new releases. Consumers will find on the shelves of the brand a new product and new packaging, maintaining its well-known functional aspect, with Dan Regularis, which contributes to the balance of intestinal flora.
Activia, the leading brand in the category of yoghurts in Brazil, announces new releases. Consumers will find on the shelves of the brand a new product and new packaging, maintaining its well-known functional aspect, with Dan Regularis, which contributes to the balance of intestinal flora.
"Innovation is a trademark of Activia. This time, Activia invested in items that should provide a new experience from the moment of purchase until the consumption experience" highlights the marketing manager Theo Activia Leal. "In 2004, Activia revolutionized the domestic market by launching the brand, which quickly became part of the everyday life for millions of consumers and, since then, we constantly invest in new flavors and formats, which is important to allow consumers to have access to products that suit their taste, needs and routine."
The first change will be noticed already in the market. The product should gain more prominence on the shelves thanks to distinctive new logo and visuals. In addition, new Activia packaging is the only market with a metallic pot. The formula is also new. Every line in the pots is now even more delicious and creamy.
Available in both liquid and pulp, regular and light versions, Activia has the flavors of strawberry, plum, oatmeal, 7 grain, coconut, papaya and cereals, papaya and peach, orange with pineapple, red fruit, red fruit vitamin, vitamin cereal, traditional.
Source: Activia
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