Aguila has a special edition of "El Grito Sagrado"
Aguila, the brand leader in chocolate cups and pastry country with 75% of the market, has a new edition of "Aguila Independence Dates". On the occasion of the celebration of the World Cup this year, the brand plays with their wrappers with five paintings of the renowned "Painter of puffy," Ricardo Martínez Gálvez.
Aguila, the brand leader in chocolate cups and pastry country with 75% of the market, has a new edition of "Aguila Independence Dates". On the occasion of the celebration of the World Cup this year, the brand plays with their wrappers with five paintings of the renowned "Painter of puffy," Ricardo Martínez Gálvez.
Under the name "El Grito Sagrado" and with the aim of strengthening their links to those typical Argentine customs and rites, Aguila redesigned its classic packagings with World Cup motives. The works in this collection illustrate fans in emblematic different situations that reflect the passion for football that exists in the country: "The debut", "balloons", "The N ° 1", "Dreams" and "The World at home," which were painted by the artist especially for the brand.
The illustrations are accompanied by a brief description within each package about "national" and fanaticism for football. In turn one can find shared recipes for different types of chocolate: "May", "Independence", "Colonial" and "Homelands Dates". Every year, the Aguila traditional chocolate tablets will be available at supermarkets and wholesalers, in presentations of 100 and 150g.
"In this new edition of Independence dates, Aguila decided to share with our consumers these works of Ricardo Martínez Gálvez because we believe that there are few things that define how well our national character, as the passion for football, identifies us globally and is part of our cultural heritage," said Agustina Terzian, head of the brand.
Source: Arcor
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