Arcor Modernises the Packaging of the Panettones Range
With a mission to feed magical moments, Arcor Brazil, one of the leaders in the categories of chocolates, candy & biscuits and third player in the panettones national market, anticipates the trends of the gourmet market for Brazilian consumers.
With a mission to feed magical moments, Arcor Brazil, one of the leaders in the categories of chocolates, candy & biscuits and third player in the panettones national market, anticipates the trends of the gourmet market for Brazilian consumers. With a broad portfolio that serves to taste, Arcor presents the filled range for the premium market, licensing sports clubs and new packaging for this.
With the traditional manufacturing the Arcor Panettones uses 100% natural fermentation, ensuring more softness and weight, in addition to having quality ingredients and more filling in the composition. "We did a search with a "blind test" with consumers and our products have been voted as being as good as the category leader, in addition to meeting consumers with value and the quality of products," says Anderson Freire, Biscuits Marketing Manager Arcor Brazil.
With the traditional manufacturing the Arcor Panettones uses 100% natural fermentation, ensuring more softness and weight, in addition to having quality ingredients and more filling in the composition. "We did a search with a "blind test" with consumers and our products have been voted as being as good as the category leader, in addition to meeting consumers with value and the quality of products," says Anderson Freire, Biscuits Marketing Manager Arcor Brazil.
For Christmas 2014, the bet is the premium line of Panettones, repeating the success of the previous campaign. The entry of the brand in the gourmet market is recent and each year, the company diversifies its portfolio. With more filling, the range with 550g is offered in the following flavors: Hazelnut cream stuffed with hazelnut cream, Chocolate - Stuffed with Arcor Chocolate, which attests to the quality and flavor and the mashed version stuffed with truffle flavor.
The company also launched under the Arcor brand, modern and sophisticated packaging with its application of golden colors and a refined finish with varnish. A good choice for a gift to friends and family is the Panettones in chocolate chip flavors and fruits with almonds which comes in a 700g version. And for the more traditional consumers Arcor offers the Fruits and Chocolate Chip version in packs of 500g.
Arcor modernized its packaging opting for a more clean and cheerful design to attract consumers' attention even more at the point of sale and thus convey the magic of Christmas. In addition, Arcor standardized logo in synergy with the line of bars, highlighting the image and elements of chocolates.
"By redesigning the visual identity of the Arcor Filled Panettones range, our intention was to turn the product into an ideal gift for the festivities at the end of the year. For this, we created a packaging line which is even more premium, with elements of "home made" in the dark tones that highlight the indulgence of the product with a touch of softness," says Renata Almeida, Creative Director of Pande, strategic design agency.
Portfolio 2014:
Sports Licenses - 500g can - for football fans, Arcor has developed a special range of 500g products with leading sports clubs in Brazil: Corinthians, Sao Paulo, Palmeiras, Santos, Flamengo, Vasco, Guild, International, athletic Mineiro and Cruzeiro. In its new packaging, the Arcir shall offer the Panettone in the Chocolate Chip flavor. The redesign of the packages had as at its core the passion that people have for their teams. Using a language aligned to the type of expression and communication of the sports universe, an image of an integrated player was created to shield the clubs, with adjustments reflecting the dynamism of a soccer match.
Triumph 530g and 400g
For the Triumph brand, which is part of Arcor, the novelty is the Stuffed Panettone in the Chocolate flavor which comes in a 530g version of the filling range. It also features the regular line with 400g in guava flavors, chocolate chip and candied fruits. The packages have also been modernized by facilitating identification of the flavor. Warm, robust and vibrant colors were maintained without changing the brand positioning.
Aymore 530g and 400g
Aymore, the traditional and beloved brand in Minas Gerais, presents the launch of Panettone with Filling in the Chocolate flavor 530g version. It also offers the regular line in a 400g version in Guava flavors, Chocolate and Candied fruits with Christmas graphics on the packaging.
The company also launched under the Arcor brand, modern and sophisticated packaging with its application of golden colors and a refined finish with varnish. A good choice for a gift to friends and family is the Panettones in chocolate chip flavors and fruits with almonds which comes in a 700g version. And for the more traditional consumers Arcor offers the Fruits and Chocolate Chip version in packs of 500g.
Arcor modernized its packaging opting for a more clean and cheerful design to attract consumers' attention even more at the point of sale and thus convey the magic of Christmas. In addition, Arcor standardized logo in synergy with the line of bars, highlighting the image and elements of chocolates.
"By redesigning the visual identity of the Arcor Filled Panettones range, our intention was to turn the product into an ideal gift for the festivities at the end of the year. For this, we created a packaging line which is even more premium, with elements of "home made" in the dark tones that highlight the indulgence of the product with a touch of softness," says Renata Almeida, Creative Director of Pande, strategic design agency.
Portfolio 2014:
Sports Licenses - 500g can - for football fans, Arcor has developed a special range of 500g products with leading sports clubs in Brazil: Corinthians, Sao Paulo, Palmeiras, Santos, Flamengo, Vasco, Guild, International, athletic Mineiro and Cruzeiro. In its new packaging, the Arcir shall offer the Panettone in the Chocolate Chip flavor. The redesign of the packages had as at its core the passion that people have for their teams. Using a language aligned to the type of expression and communication of the sports universe, an image of an integrated player was created to shield the clubs, with adjustments reflecting the dynamism of a soccer match.
Triumph 530g and 400g
For the Triumph brand, which is part of Arcor, the novelty is the Stuffed Panettone in the Chocolate flavor which comes in a 530g version of the filling range. It also features the regular line with 400g in guava flavors, chocolate chip and candied fruits. The packages have also been modernized by facilitating identification of the flavor. Warm, robust and vibrant colors were maintained without changing the brand positioning.
Aymore 530g and 400g
Aymore, the traditional and beloved brand in Minas Gerais, presents the launch of Panettone with Filling in the Chocolate flavor 530g version. It also offers the regular line in a 400g version in Guava flavors, Chocolate and Candied fruits with Christmas graphics on the packaging.
Source: Arcor
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