Arval Opts for Lumson’s Pack to Launch "Lesactifs"
Every single detail was designed to create a packaging able to communicate the reliability, and the high quality of the product, and the understated elegance of the brand Arval.
Feb 23 2012 --- From an High-End and prestigious brand like Arval, consumers expect to get a functional, high quality cosmetic product, able to combine the working features of its active ingredients with the pleasure of a smooth, fragrant and fresh feeling on the skin.
This is why Arval’s Swiss Laboratoires developed “lesactifs” a new highly performing cosmetic line made of 3 innovative Body Care products called “So Lifting”, “So Volume”, and “So Fresh”.
For the primary pack Arval’s management chose the design of the “Collezione INDY” a complete standard cosmetic packaging collection designed, manufactured and decorated by Lumson.
“So Fresh” and “So Volume” use a 100 ml PET bottle with the pump “Smart AB226” and over cap “Joli 440”. “So Lifting” uses a 200 ml PET bottle with the pump “Smart AB262” and the over cap “Joli 535”.
A great deal of attention was also given to decorations, the color of the packs, and the graphic design was deliberately minimal but very sophisticated, white containers with shiny silver aluminum covered pumps, white over caps with shiny silver hot stamped bands, and gray and pink colors for the tampo printed graphics on the bottles.
Every single detail was designed to create a packaging able to communicate the reliability, and the high quality of the product, and the understated elegance of the brand Arval.
Gloria Caldana, Project Manager of “lesactifs” at Arval, underlines the unique features of the 3 new products: “So Lifting” is a anti-aging body lotion with a powerful mix of active ingredients that help the skin to stay young; “So Volume” is a firming, and compacting cream specifically developed for women’s breasts; and “So Fresh” is a deodorant created to give a feeling of freshness and well being.
The overall common element of the “lesactifs” line is the OA Complex, an active mix designed using a new generation activeoil with natural functional ingredients. It is thanks to the OA Complex if the 3 products of Arval’s new cosmetic line are so effective and innovative.
And it’s thanks to Lumson’s Packaging and decorations if the “lesactifs” by Arval has a well recognizable and a sophisticated look, and if its innovative active ingredients are well protected and perfectly dispensed.
Arval and Lumson together once again, to put on the market an high quality product with an high quality packaging.
