Axe Gets The Girl With New Shower Gels

Last year, Axe made history with the successful launch of Anarchy™ For Her Body spray. Girls across the country made it known that Axe products are not just for guys, but also a fragrance brand girls love and they wanted more. On the heels of this success, Axe is expanding it’s For Her product line with the nation-wide launch of Anarchy and Anarchy II for Her Shower Gels.

Last year, Axe made history with the successful launch of Anarchy™ For Her Body spray. Girls across the country made it known that Axe products are not just for guys, but also a fragrance brand girls love and they wanted more. On the heels of this success, Axe is expanding it’s For Her product line with the nation-wide launch of Anarchy and Anarchy II for Her Shower Gels. For the first time, Anarchy and Anarchy II for Her Shower Gels are available where Axe® products are sold across the country. Both shower gels have fresh, flirty fragrances that will keep girls revitalized and ready for anything. "Axe talks to our more than one million female social media fans every day," said Rob Candelino, Vice President Marketing, and Unilever U.S. Skincare. "Axe Girls made it clear they wanted more than a body spray, so we delivered with the Anarchy for Her Shower Gels."

Complete with vibrant new packaging, Axe Anarchy and Anarchy II for Her Shower Gels are available in two fragrance variants, crafted by the renowned fragrance house Givaudan:

Anarchy For Her: A wickedly fresh fragrance with the scent of blackcurrant, jasmine and a touch of rose. Finishing with decadent coconut and rich woods scents, the flirty fragrance will keep her feeling rejuvenated all day long. Anarchy II for Her: An electric combination of apple and mandarin, paired with a hint of jasmine petals. The fragrance finishes with succulent vanilla and sandalwood to keep her feeling confident and amped for anything. The Axe Effect and post pictures of their favorite grooming and fashion products from shoes, to showers, to sunglasses to be featured in the 31 day Anarchy for Her Instagram Challenge. Axe Anarchy and Anarchy II for Her Shower Gels are available at food, drug and mass retail outlets, as well as online retailers, with a suggested retail price of $3.99 for a 16 fl. oz. bottle. Anarchy and Anarchy II for Her Shower Gels join the already existing Anarchy line available as: Body spray For Him and For Her, and Shampoo, Shower Gel, Anti-perspirant and Deodorant for Him.

Source: Axe