Advanced Dynamics Supplies Cosmetics Labeling Solution

Bradford-based Advanced Dynamics, the sole UK distributor of Pack Leader’s high quality label applicators, installed the flexible PL-501 at Crystal Spring’s facility in Eastleigh, Hampshire, to meet increasing demand for its popular range of natural cosmetics. Image is critical for high quality goods such as cosmetics and toiletries. Correctly positioned labeling helps promote brand awareness and adds to the consumer appeal of these indulgent products by reflecting their opulence. Crystal Spring - which supplies over 1200 stores around the UK, including many well-known high street names, with a variety of natural skin care, deodorants, hair care, toiletries and oils - needed equipment that could reliably label different-sized plastic containers.

The high capacity PL-501 from Advanced Dynamics fitted the bill perfectly, says managing director Thomas James Laird. He explained: “Our product range is designed to stand out on the shelves so the labels must be of consistently high quality and accurately placed. The PL-501 is performing perfectly. It handles all the different sized bottles – there can be 10 to 15 types in a batch – seamlessly and has helped us improve our production times. Advanced Dynamics is very knowledgeable of the cosmetics industry and the service we had was very good. I would certainly recommend them.” The versatile PL-501 purchased by Crystal Spring is designed to apply pressure sensitive labels to round containers at up to 40m per minute, has a one-touch screen for easy operator use and can accurately place a wide variety of labels every time. It is built to the highest standards using quality materials such as stainless steel and anodized aluminum.

Malcolm Little, managing director of Advanced Dynamics, said: “There are plenty of label applicators on the market that meet the criteria for accurate and trouble-free labeling of high quality products, but it can be a tricky business deciding which equipment best suits your budget and operational needs when beauty products come in such a huge variety of different-sized bottles and containers. “The challenge in the cosmetics and toiletries industry is sourcing easy-to-use systems that can seamlessly interact between brand labels, complex bottle shapes and materials but don’t cost the earth. Advanced Dynamics has experience in supplying high-tech options that do not break the bank or compromise the luxurious image of the item, but do provide quick payback.”

Pack Leader’s range of exceptionally accurate and robust fully-automated labeling systems can be stand alone or integrated into a line, whether glass or plastic, and are extremely affordable. It is the ideal labeling equipment for a variety of sectors including cosmetics, toiletries, pharmaceuticals and food as well as manufacturers of oils and other liquids. It’s crystal clear that the PL-501 bottle labeler, only available from Advanced Dynamics, is cutting-edge equipment ideally suited to meeting the very high standards demanded from manufacturers of cosmetics and toiletries.

Source: Advanced Dynamics