Aymore Presents New Packaging
Aymoré, leader in the biscuit market in Minas Gerais and one of the top brands in the portfolio of the Argentine multinational Arcor of Brazil, presents the new biscuit line packaging.
Aymoré, leader in the biscuit market in Minas Gerais and one of the top brands in the portfolio of the Argentine multinational Arcor of Brazil, presents the new biscuit line packaging. Developed by Concept Design agency, the main challenge was to upgrade the packages without losing the elements that characterize the tradition of the brand.
To get the final result, Aymoré performed a study in order to identify the main elements of the package in accordance with the consumer. The study revealed that the packaging should have strong colors, promoting lightness and sophistication of the brand, bringing a hint of consumption for the crackers and intensify indulgence in sweets, such as the presence of chocolate syrup on wafers cookies.
The new packaging is to bring to the point of sale a modern and colorful layout, represented by tracks. The light blue shows the tradition of the brand in its 90 years, the dark blue refers to modernity and innovation, the third and last track is highlighted by bright colors that match the identification of taste, as usual for the consumers. The graphics printed on the packaging accent the cookies that become visually more indulgent.
"With more clean design that takes motion and lightness of color blocks that vary with the size of each packaging on vertical tracks provided one beside the other or one above the other, the aim is to monitor the time that consumers are living with a more hectic and dynamic life, "explains Maria Amelia Ozorio, director of accounts of the Concept Design.
Also new is the setting on the side of the packaging. Each cookie will soon come with tips to consume it or to combine it with other products, according to consumer tastes. In line with the cracker, for example, it is suggested that it is accompanied with coffee consumption, another example of the wafer container where the suggestion is to consume it with ice. "With nine decades in the baking market, the brand is recognized from generation to generation with quality, trust, and commitment to the consumers. It is considered a quality icon and innovation," says Anderson Freire, Biscuits Marketing Manager Arcor Brazil.
Source: Arcor
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