Banana Republic and Clos du Bois Winery Unveil Limited-Edition Holiday Bottles
To complete any holiday fête, Banana Republic and Clos du Bois have added a specialized QR code to each label that offers consumers a one-stop shop for party planning.
Oct 21 2011 --- This holiday season, Banana Republic and Clos du Bois Winery will bring cheer to parties, stockings and fireside evenings with the introduction of limited-edition wine bottles adorned with festive labels designed by Banana Republic Creative Director Simon Kneen. Retailing for under $20, Kneen's hand-sketched labels embellish Clos du Bois' two most popular wines the North Coast Chardonnay and North Coast Cabernet Sauvignon.
Inspired by the glamour of the holidays, the bottles illustrate the brands' shared passion for effortless sophistication. Each sketch is a perfect fit for the wine it adorns the "go-to" little black dress is particularly fitting for a universal favorite like Chardonnay, while a red full-skirted frock made for romance and dancing the night away makes a bold statement on the Cabernet Sauvignon.
"What really excites me about this creation is that it offers our consumers a completely different option for holiday gifts this year," says Kneen. "Everything deserves a little extra sparkle and glamour over the holiday season, so why not your wine too? It's safe to say everyone on my list knows what they're getting this year!"
These limited-edition wines not only make a great gift, they make a perfect party. To complete any holiday fête, Banana Republic and Clos du Bois have added a specialized QR code to each label that offers consumers a one-stop shop for party planning. Using any mobile phone or handheld device, customers can instantly access a holiday party soundtrack, style tips from Banana Republic's Simon Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.
"We jumped at this unique opportunity to give our classic Chardonnay and Cabernet Sauvignon a stylish holiday makeover," says Sitton. "We are still offering the same quality and consistency of the wine itself, but with a festive twist that makes it even more enjoyable to drink."
