Bazooka Candy unveils Transformers range
Bazooka Candy Brands has announce a new partnership with Paramount Pictures to celebrate the release of Michael Bay’s “Transformers: Age of Extinction” on June 27th and see some of its most-loved products undergo a packaging change.
Bazooka Candy Brands has announce a new partnership with Paramount Pictures to celebrate the release of Michael Bay’s “Transformers: Age of Extinction” on June 27th and see some of its most-loved products undergo a packaging change.
The exciting limited edition range sees Push Pop, Big Baby Pop, Ring Pop, Mega Mouth and Juicy Drop Pop undergo a re-design with new packaging that features characters from the movie, instantly recognisable to adults and children alike and a must for fans of one of the most successful franchises in cinematic history. The new designs are fun, eye-catching and exciting for kids, and as the partnership runs across the portfolio, youngsters of all ages will be able to purchase their favourite confectionery with a Transformers twist.
Promotional packs of Juicy Drop Pop include one of seven free collectable charms depicting characters and icons from the movie. Push Pop multipacks will also include one of 10 free collectable Tazos, with fans sure to want to get their hands on the complete set.
In store promotional activity takes the form of CDU and FDUs, and support for the products also makes its way to the online world, with the Transformers: Age of Extinction characters invading megamouth website.
Source: Bazooka Candy Brands
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