Beautiful Packaging Upgrade For Scottish Leader
Scottish Leader, the award winning blended Scotch whisky brand has recently been given a new look and enhanced recipe together with the introduction of an additional variant, Signature.
Scottish Leader, the award winning blended Scotch whisky brand has recently been given a new look and enhanced recipe together with the introduction of an additional variant, Signature. The unveiling of the new packaging follows 12 months of global research, Steven Sturgeon, Burn Stewart Marketing Director, says: “It is a very exciting time for Scottish Leader, the new pack marks an exciting development in the brand’s history, creating one global look and feel.” The Scottish Leader project perfectly illustrates Allied’s commitment to an agile and responsive design service, when faced with getting a new pack to market within the shortest possible timescale.
By using the company’s 3D printing capability to speedily produce physical prototypes the approval process was accelerated as the bottle could be thoroughly scrutinised by the brand team and additionally speedily evaluated by Allied’s design and production specialists. The resulting container is modern and tall, manufactured in flint glass with clean edged glass chamfers which were skilfully designed and manufactured to showcase the golden color of the whisky.
Additionally, a new soaring eagle is embossed onto the front panel to give emphasis to The Scottish Leader character, an inherently Scottish symbol which conveys vision, success and power, exemplifying both the essence of a great leader and also the Scottish Leader brand. Scottish Leader is sold in over 60 countries around the world. Using the finest single malt and grain whiskies from Scotland and crafted by Ian MacMillan Master Blender, in a range of qualities from Original to a premium 12 year old. Visit scottishleader website for additional information.
Source: Allied Glass Containers and Scottish Leader