Bottlegreen Unveils New Fashion Targets Breast Cancer Desgins
Bottlegreen has become the first FMCG brand to collaborate with the Fashion Targets Breast Cancer campaign. The manufacturer of the adult soft drink range is supporting the latest Breakthrough Breast Cancer campaign with the launch of a series of limited edition bottles as part of its Fashion Targets campaign in April.
Bottlegreen has become the first FMCG brand to collaborate with the Fashion Targets Breast Cancer campaign.
The manufacturer of the adult soft drink range is supporting the latest Breakthrough Breast Cancer campaign with the launch of a series of limited edition bottles as part of its Fashion Targets campaign in April.
To coincide with the activity, the brand has designed and launched three monochrome bottles for its pressé range, with 10% of all sales going to the charity.
The designs feature the Fashion Targets emblem and a different female face designed to portray ‘high fashion and sophistication’.
Created to deliver shelf stand out to attract a younger demographic to the sector while still appealing to their existing loyal customer base, the move comes as part of an ongoing partnership between Bottlegreen Drinks and Breakthrough Breast Cancer.
It is hoping to capitalise on the company’s previous limited edition bottle successes, including the Style collection released in 2009 and bottlepink in 2010.
Chris Askew, CEO of Breakthrough Breast Cancer, said: “Our target demographic is very similar to that of Bottlegreen Drinks, meaning the partnership provides us with a fantastic opportunity to reach our audience in a new and exciting way. Taking the Fashion Targets Breast Cancer campaign to supermarket shelves further drives awareness of the activity, which in turn will help to raise vital funds for our life-saving work.”
To further support the activity bottlegreen is also running its first Facebook campaign, whereby it will donate a further 25p to Breakthrough Breast Cancer for every new ‘like’ it receives in April.
To new initiative is designed to encourage traffic to the page while continuing to raise awareness of the Fashion Targets campaign.
Simon Speers, Managing Director of Bottlegreen Drinks, added” “What started off as an experiment, has become something our customers look forward to and expect from the brand. Our limited edition bottles are hugely popular amongst our consumer base and feedback has shown they’ve become somewhat of a collector’s item. We’re therefore very confident about the launch of this new line and are looking forward to another successful partnership with Breakthrough Breast Cancer.”
The bottles are available in three of the best selling flavours: elderflower, ginger & lemongrass and pomegranate & elderflower, available for a limited period from April.
Source: Bottlegreen Drinks
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