Children’s cereal brand Ready Brek has unveiled a new pack design and teddy bear character as part of a re-launch for the brand.
Children’s cereal brand Ready Brek has unveiled a new pack design and teddy bear character as part of a re-launch for the brand.
Hannah Flannery, commercial marketing manager for Ready Brek, said: “We’re thrilled to be re-launching Ready Brek and introducing the Ready Brek bear.
“Our Ready Bear has an important job to do; helping to get kids ‘Ready for Anything’ with a healthy oat based breakfast packed with vitamins that build strong bones, a healthy immune system and healthy muscles, all without added sugar or salt.
“Nutritious, super smooth and ready in just 90 seconds we’re confident the Ready Brek bear will become a regular guest in kitchens across the country.”
Available in two flavours, Ready Brek Original and Ready Brek Chocolate come in price-mark and non-price mark packs.
Source: Weetabix