Brand Refresh And £7m Campaign For Hellman’s

Brand Refresh And £7m Campaign For Hellman’s

13 Mar 2017 --- Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range. Rolling out, the new pack designs include a “more contemporary, deli-inspired color palette”, while a new Light Mayonnaise will join the portfolio, free from artificial flavors, colors and preservatives.

Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range. Rolling out, the new pack designs include a “more contemporary, deli-inspired color palette”, while a new Light Mayonnaise will join the portfolio, free from artificial flavors, colors and preservatives. Hannah Webb, senior brand manager for Hellmann’s at Unilever, said: “Our re-launch is not just about a new packaging design or campaign, it is a new positioning which will permeate across everything we do moving forward.”

“Consumers are increasingly looking for authentic and natural offerings when it comes to their food choices. This is just the start of another exciting year of real transformation for Hellmann’s.” A £7m “On the side of food” marketing campaign will support the revamp. The new Light Mayonnaise is due to launch in time for Easter.

Source: Hellmann’s

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

15 Jan 2019 --- Johnson & Johnson Vision has partnered with UK recycling company TerraCycle to launch a nationwide program to recycle contact lenses. Over a third (39 percent) of contact lenses wearers are unsure of contact lenses recyclability status, research by Johnson & Johnson Vision has found. In reality, with the help of TerraCycle, they can be recycled. The program also includes the recycling of the blister and foil packaging after use.
15 Jan 2019 --- The pan-European plastics sector will be the hardest hit in the event of a “no-deal” Brexit scenario, experts are warning. The UK Parliament will vote on UK Prime Minister Theresa May’s EU Brexit deal later today. MPs are widely expected to vote against the proposed deal, increasing the likelihood of a “no-deal” Brexit. As the historic vote looms large, PackagingInsights asks what a “no-deal” Brexit could mean for the European packaging industry.
14 Jan 2019 --- Research focused on understanding the effects of microplastics has intensified after a series of discoveries found that the tiny plastic particles are polluting marine environments, food supplies and our bodies. Dr. Natalia Ivleva, a researcher at the Technical University of Munich (TUM), has developed new analytical methods for the identification and quantification of microplastic and recently shared her findings.
14 Jan 2019 --- Temperpack, a company positioned to “solve thermal packaging problems through sustainable design,” has raised US$22.5 million in Series B financing led by Revolution Growth. New investors Harbert Growth Partners, Arborview Capital and Tao Capital Partners, and existing investor SJF Ventures, also participated in the round. The cash injection is hoped to expand the business and to engineer new products in response to increasing demand for sustainable thermal packaging.
14 Jan 2019 --- Family-owned Bavarian mustard producers Mari-Senf has launched a new Bag-in-Box dispensing system which has “huge plastic waste reduction potential.” Designed by DS Smith’s UK Rapak division in collaboration with Swedish dispensing specialists Asept, the Bag-in-Box design aims to minimize serving and clean-up time for street food kiosks, making it ideal for events such as Germany’s Oktoberfest.