Brand Refresh And £7m Campaign For Hellman’s
13 Mar 2017 --- Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range. Rolling out, the new pack designs include a “more contemporary, deli-inspired color palette”, while a new Light Mayonnaise will join the portfolio, free from artificial flavors, colors and preservatives.
Hannah Webb, senior brand manager for Hellmann’s at Unilever, said: “Our re-launch is not just about a new packaging design or campaign, it is a new positioning which will permeate across everything we do moving forward.”
“Consumers are increasingly looking for authentic and natural offerings when it comes to their food choices. This is just the start of another exciting year of real transformation for Hellmann’s.” A £7m “On the side of food” marketing campaign will support the revamp. The new Light Mayonnaise is due to launch in time for Easter.
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