25 Apr 2018 --- A Consumer Panel report, conducted by BillerudKorsnäs, reports top consumer finding: helpful brands. By becoming a part of consumers increasing ambition to become more sustainability orientated in everyday life, brands can become more successful. In this way, they become “helpful” brands. The BillerudKorsnäs Consumer Panel shows that working through packaging sustainability will be a very effective tool to in gaining benefits and growth on all geographic markets.
