Ball to launch can end printing technology for enhanced brand appeal

30 Apr 2018 --- Metal packaging giant, Ball Corporation, is set to unveil pioneering new printing technology capable of revitalizing end-of-can brand-appeal. Ball's proprietary Cameo End Printing enables brands to extend their unique designs over the top of aluminum cans for a competitive edge in shelf appeal.

Ball’s newest beverage can innovation aims to help customers put a colorful lid on their infinitely recyclable aluminum cans. Available for the first time, Ball's proprietary Cameo End Printing extends customer branding to the top of the can, making the top pop and adding appeal for consumers looking for their favorite beverages.

"Ball's Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers," says Jay Billings, Vice President for Ball's beverage packaging North & Central America business. "For our customers, Cameo extends the can's 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging.”

“For consumers, Cameo makes searching for your favorite brand easier in coolers and convenience stores, where the top of the can may be the most visible part of the package," adds Billings.

Brand visibility is an increasingly important marketing tool within the highly competitive fizzy drinks market. With drink cans often stacked vertically, the opportunity to showcase branding from top angle may prove to be highly effective in generating sales from busy, on-the-go consumers.

Cameo End Printing technology will be commercially available in early 2019.

Ball will debut Cameo End Printing next week at the Brewers Association Craft Brewers Conference and BrewExpo America.

Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services, primarily for the US government. Ball Corporation and its subsidiaries employ 18,300 people worldwide and reported 2017 net sales of US$ 11 billion.

PackagingInsight has reached out to Ball Corporation for further information on its new Cameo End Printing technology.