Brazilian Flavours Re-Launches its Naturally Free From Range

18 Jul 2011

An ingredients company specialising in naturally wheat and gluten free products has re-launched its dough ball and pizza base home-baking kits.

The range is re-launching with new look packaging as part of a major campaign to gain a larger slice of the gluten free market.

Brazilian Flavours’ Isabel’s Naturally Free From brand has been redesigned to reflect the company’s new positioning within the competitive ‘free from’ sector.

The fresh packaging hopes to give off a more moderns look and a new logo has been created to highlight the nutritional benefits of the products and aim to target consumers wanting better, more natural gluten free solutions.

Inspired by the native root flours of Brazil, Isabel’s Naturally Free From range is attempting to revolutionise the wheat and gluten free market, offering coeliacs convenient, home-bake products that are quick and easy to use, healthy and taste like the real thing.

With no cure for wheat intolerances, life without bread or pizza can be difficult and finding a match for traditional dough textures and flavours can be even tougher.

The unique blend of gluten-free flours developed by Bradford-based Brazilian Flavours has provided an alternative for the 600,000 sufferers in UK.

Isabel’s Naturally Free From pizza base and dough ball pre-mixes contain a blend of root flours, which gives the dough its gluten-like texture.

These pre-mixes can be prepared in advance, baked from frozen and do not require any rising time.

It has been six years since owner and creative chef, Isabel Gordon, transformed a native Brazilian cheese bun, Pão de Queijo into a simple, home-bake mix.

These savoury dough balls bake to a crisp outer shell and a softer centre, reminiscent of a traditional ciabatta

Isabel’s Naturally Free From pizza base mix creates a thin crust, Neapolitan-style gluten and wheat free pizza.

Isabel’s Naturally Free From range has already made an impact within the gluten free market, with its pre-mixes and plans to expand with a selection of gluten and wheat free batter mixes, which the company will launch later this year, should see this foothold strengthened.

Brazilian Flavours is confident that the new-look packaging coupled with its forward thinking approach and help it to continue to meet the increase in demand for ‘free from’ home-baking kits.

The new Isabel’s Naturally Free From range of pre-mixes is available in major national multiples including Waitrose and Asda.

They are also available through smaller retailers and independent stores across the UK.

Source: Isabel’s Naturally Free From