Butterfly Cannon Perfect New Premium Skin Care Range For Oriflame

The new range will form part of Oriflame’s ‘advanced skin care portfolio’, which includes brands such as Ecollagen, also recently designed by Butterfly Cannon.

The new range will form part of Oriflame’s ‘advanced skin care portfolio’, which includes brands such as Ecollagen, also recently designed by Butterfly Cannon. True Perfection is targeted at younger females, which is seen as a growing opportunity in Oriflame’s portfolio and is in line with the category trend for ‘perfect skin.’ Dedicated to achieving and maintaining perfection the new ‘miracle’ products (daily moisturizer, night cream, eye illuminator & miracle perfecting serum) are designed to remove the traces of millennial life stresses from the skin at a micro level. The range with Persian silk tree extract evens out skin tone, smoothes texture and adds radiance.  The objective of the design was to create a range that delivers product performance with a younger feminine appearance. “We are very pleased with the packaging for the True Perfection skin care range; feel Butterfly Cannon have delivered beautiful, cutting-edge designs that reflect both the science and benefits behind the brand. The journey from concept through to realization has been a supportive one.”  Maria Koutcherova, Global Brand Manager, Oriflame Skin Care. “Our aim with the design for the True Perfection range was to take a scientifically advanced product and dress it to signify youthful beauty. Perfection was achieved through the confident minimalist design and radiant finishes carefully paired with youthful branding and a fresh colour palette.”

Source: Butterfly Cannon