Cadbury France Decides Again in Favor of Cats-Haensel

In close cooperation with marketing, designers, print development, packaging department and procurement, this new series of printed waxed papers was developed and produced under the roof of Cats Flexible Packaging in Rotterdam.

10 May 2010 --- One of the successful product families of Cadbury France has been, for many years, the KREMA confectionery, produced in the Saint Genest plant, in France. Over time Cats-Haensel Flexible Packaging has been the key supplier of the printed waxed twistpapers for this range of products. Using its technical strength and experience, Cats-Haensel has developed a bespoke waxed paper twist product that ensures the highest level of packing performance on Cadbury’s high speed packing lines.

During 2009, Cadbury decided to reinvigorate this product family with a complete revision of all 14 designs. Cats-Haensel Flexible Packaging was selected, again, as first choice partner for this new product generation.

In close cooperation with marketing, designers, print development, packaging department and procurement, this new series of printed waxed papers was developed and produced under the roof of Cats Flexible Packaging in Rotterdam.

Printed in up to 6 colours, the new designs give the range a modern look which will appeal to consumers, young and old. “The creation of this new family of waxed paper was done in close cooperation with all departments involved and Cats-Haensel guided and supported us in a very dedicated and professional manner,” said Sophie Mayoussier, responsible for all the purchasing aspect of the project with Cadbury France. “We are happy with the final outcome, which is going to be a great contribution to the re-birth and a positive sales development of the KREMA product line,”  quoted Xavier Goetz, lead-buyer of flexible and wax papers in the Cadbury organization, recently incorporated in the Kraft Group.

“The way this project was handled by one of our key-suppliers for individual wrapping papers is an example of how excellent co-makership and good understanding contribute to mutual success and great results, in a market which is under highly competitive circumstances,” Mrs. Mayoussier said.

The new product family represents fourteen different tastes (lemon, orange, cherry, raspberry, strawberry, apricot, apple, toffee, grenadine, iced tea, peach, cola, batna, liquorice-mint) which are sold in the French supermarkets in various types of 360 gramme consumer packagings.