Canned meats gets easy-opening makeover
One UK canned ham producer has revamped its packaging to make it easier to open as it seeks to tap into growing consumer demand for convenience.
One UK canned ham producer has revamped its packaging to make it easier to open as it seeks to tap into growing consumer demand for convenience.
Princes announced that from this month its pear-shaped canned meat products would be packaged in aluminium containers with a ring pull opening device.
The company said that it had decided to ditch the traditional key opening format in favour of the more modern ring pull system after conducting extensive consumer research.
“The new format, which has been test marketed in Europe and the USA, is designed to be much quicker and convenient for consumers whilst remaining fully recyclable,” said a company spokesperson.
Princes said that while the full launch was scheduled for January 2012, it had phased in the new ring pull system into retail stores in the run up to Christmas, traditionally the period when canned ham sales peaked.
“The ‘practicality’ factor of products has grown in importance with consumers so we’re improving the functionality of our product and clearly communicating it on-pack in order to drive sales,” said Neil Brownbill, company marketing director.
Source: Princes
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