“I’m very pleased at their victory and I congratulate them,” comments John Mitchell, who is responsible for Iggesund’s European sales to converters and brand owners. “Their solution is brave and innovative and they’ve succeeded in combining a bold structural design with creating a tactile and high-quality experience for the consumer.” “And of course we are especially pleased when Invercote is used to create packaging that has a really distinctive design and stands out on the retail shelves.”