Chinese client chooses Point 6 for packaging redesign.
Point 6 has been selected by Tri River Foods to create new packaging for the UK launch of their freeze dried fruit crisps.
Point 6 has been selected by Tri River Foods to create new packaging for the UK launch of their freeze dried fruit crisps.
Tri River Foods are global market leaders in the freeze drying of fruit and vegetables; everything from apples and strawberries to cabbage and onion. Already successfully distributing to wholesalers and supermarkets around the world, they are launching their “Premium Farms” brand of healthy fruit crisps to the UK consumer.
Razina Saleh, UK Sales Manager of Tri River Foods said: “As a company new to the UK market we needed support to help develop our branding and packaging. This is where Point 6 came in."
Point 6's brief was to produce branding and packaging that connected with the target markets of adults with children and adults wanting a healthy snack option for themselves. As these crisps contain nothing but pure fruit it was important the purity of the products was clearly communicated.
Simple, fun illustrations and typography quickly communicate the pure nature of the products and created a real personality for the brand by bringing the different flavours of fruit to life to communicate directly with consumers. The launch of the new packaging at a recent trade fair got an extremely positive reception and a friendly pear, strawberry, banana or apple should be welcoming you to your local supermarket soon.
Source: Tri River Foods
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
