Clipper align hot chocolate and coffee packaging
Clipper Teas, the only UK company to offer a full range of Fairtrade and organic hot drinks, is this month launching its re-designed hot chocolate and coffee packaging.
Clipper Teas, the only UK company to offer a full range of Fairtrade and organic hot drinks, is this month launching its re-designed hot chocolate and coffee packaging.
Last year the brand re-designed the entire tea range with hand drawn designs aiming to portray a simple message that they produce unprocessed and natural hot drinks where taste is the key factor.
Supported by London based design agency, Big Fish, Clipper was keen to use the same tone and design that has been so well received since the re-brand was launched in 2009. Gill Hesketh, Marketing Director at Clipper says: “With our packaging we aim to emulate the product inside the box, unprocessed, natural, hand made and carefully considered with a clear conscience, which applies to our coffee and chocolate as well as our tea.
“We wanted the look and feel to be consistent and to be instantly recognisable as the ‘new look’ Clipper. The drinking and hot chocolate range is organic and Fairtrade and deliciously rich, smooth and satisfying and we are certain that the new packaging will convey this to the consumer” adds Gill.
The cocoa and coffee beans are sourced from Central America, South America and Papua New Guinea and therefore the products are all free from any artificial ingredients. Clipper has always sourced its own suppliers and selected, blended and tasted its own products – ensuring a delicious cup every time.
Prices start at £2.69 for 250g and £3.59 for 400g.
Source: Clipper
Source: Clipper
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