Coca-Cola is updating its “100% recycled plastic” bottle claim in the EU after pressure from consumer protection authorities, who argue the statement is “misleading” and overstates the bottles’ environmental sustainability. The current claim states that the bottles are made from “100% recycled plastic,” but following pressure from the EU consumer protection authorities, the beverage giant is now changing the statement to “I’m a bottle, excluding label and cap, made from 100% / 50% recycled plastic.”
