Cocoon Group Designs Packaging OF Gerovital Pure Soaps

Cocoon Group, one of Europe's leading branding agencies, created the packaging design for Farmec's newly launched line of foam hand soaps, Gerovital Pure.

Cocoon Group, one of Europe's leading branding agencies, created the packaging design for Farmec's newly launched line of foam hand soaps, Gerovital Pure. Gerovital Pure range has a paraben-free formula, based on ECO certified pomegranate extract and a complex of natural-active ingredients. It includes four different foam liquid soaps: Sensitive, Glycerin, Nature, Antibacterial. Cocoon Group's task was to create a pack that would covey the benefits offered by the four members of the range, such as naturalness, easy cleanliness, anti-bacterial effect and the specific ingredients of each type, making sure the new line's personality would still be consistent with the mother brand, Gerovital. "It is not the first time we supported Farmec with one of their cosmetic ranges, and the results have been very positive every time. After we successfully worked on Gerovital H3 evolution and Gerovital Plant ranges it was a natural step to present ideas for the new foam soaps range. In the case of Gerovital Pure we are glad to have had the opportunity to work on a totally new, innovative sub-brand.This is the first foaming soap brand, paraben-free in Romania and can only believe the practicality of its usage and its formula based on natural ingredients will contribute for the brand's success - besides the outstanding look, of course", said Simona Straut, Managing Director of Cocoon Group in Bucharest.

Source: Cocoon Group