COUI Skincare Gets A Facelift; Rolls Out New Logo, Packaging And Social Media

Just as COUI anti-aging skincare products are designed to refresh and rejuvenate the skin, COUI has applied these same principles in-house as the company rebrands, refreshes and updates its look.

Just as COUI anti-aging skincare products are designed to refresh and rejuvenate the skin, COUI has applied these same principles in-house as the company rebrands, refreshes and updates its look. After the company's formal name change (formerly OUI Skincare), COUI rolled out a new logo and reconfigured its product packaging to reflect not only the company's new name, but its new direction. With the release of its innovative and improved formulation, the Super C Serum, the time was right. As this revolutionary product represents a major forward step for the company, COUI took advantage of the opportunity to update its look and marketing approach to match the high caliber product they were bringing to the market. With clean lines and minimalist design, the logo and packaging represents the COUI drive for simplicity, elegance and sophistication. The new logo incorporates the "C" that influenced the name change (from "OUI" to "COUI") and is a nod to the products' essential ingredient-a potent and high quality form of vitamin C, known for its nourishing, anti-aging properties. In addition to the new look and rebranding strategy, COUI has turbocharged their customer connection via social media, connecting and developing relationships with fans, followers and future customers on Facebook, Twitter and Pinterest. As COUI implements these cosmetic updates to better engage the market, the company remains committed to its core principles: formulating the finest, scientifically-backed anti-aging products at affordable prices, providing a luxury skincare experience without the hefty price tag. And consumers like the look of that. 

Source: COUI Skincare