Coveris achieves 50 percent plastic reduction with new recyclable skinboard tray for meats

Coveris achieves 50 percent plastic reduction with new recyclable skinboard tray for meats

24 Oct 2018 --- Coveris has combined sustainable sourcing, plastics reduction and improved recyclability to deliver a fully-circular skinboard tray for UK supermarket Morrisons’ fresh meat products. The 50 percent plastic reduction supports both the retailer’s sustainability goals and the manufacturer’s UK Plastics Pact commitments. More sustainable from source, the packs offer a significantly lower carbon footprint as they are made from over 75 percent renewable materials.

Replacing hard-to-recycle black plastic trays with a printed FSC or PEFC cardboard base, Coveris’ new vacuum skinboard (VSB) format delivers a major environmental saving through the reduction of over 50 percent of plastic, removing more than 50 tons of this from consumer waste streams each year.

Also delivering improved end-of-life benefit through the combination of the existing vacuum shrink PE film with new recyclable board, 80 percent of the pack is now widely recyclable under OPRL guidelines, compared to the previous pack which was not recyclable due to the multi-layer base material.

Combining the premium look of a black tray with the recyclable benefit of a board base, the multi-purpose, fully printed base (up to 8 colors HD or conventional flexo) removes the need for additional printed components like lidding films and base labels to deliver a unique look and feel on-shelf. Providing unrivaled barrier properties and seal integrity, along with an easy-peel-open feature, the pack expertly combines environmental benefits with high-performance functionality, proving that sustainable packaging is not necessarily about compromise.

Click to Enlarge
Coveris' recyclable skinboard tray is made from 75 percent
renewable materials and achieves 50 percent plastic reduction

Available now across Morrisons’ stores nationwide, the new VSB format currently can be found across 14 of "The Best" cooked meats lines including hams, chicken, turkey, beef and pork.

Having worked collaboratively across Morrisons’ supply-chain as part of a six-month development process to deliver an innovative, sustainable replacement for the protein category, the new format is a leading example of how packaging manufacturers and retailers are strategically working together to deliver more circular solutions.

Commenting on the launch of the new VSB format and collaborative development process involved in delivering this, Chris Elliott, Group Packaging Manager of Morrisons Manufacturing says: “At Morrisons, we listen hard to our customers. They are asking us to look for ways to reduce packaging. In particular to reduce plastic packaging. By changing from all plastic for our cooked meat Best Range to a new cardboard base we have removed a lot of plastic and improved the overall pack. We hope our customers will be as excited as we are with this new innovation.”

Rob Court, Business Development Director for Coveris’ Paper Division adds: “The launch of our new vacuum skinboard innovation marks a major industry breakthrough in the development of products for the fresh protein sector. Given the rapid growth and standardization of the plastic-based skin packs over recent years, we are very excited to now be offering a more sustainable board replacement that delivers the same, if not better performance benefits, to support the next phase of packaging evolution in this category.”

See a PackagingInsights video with Coveris' Katja Killian here.

To contact our editorial team please email us at

Related Articles

16 Jan 2019 --- UK supermarket chain Waitrose has ceased using black plastic to package hundreds of its own-label products. It plans to completely eradicate hard-to-recycle black plastics from own-label products by the end of 2019. Waitrose is also encouraging customers to bring reusable containers to the supermarket’s fresh service counters to minimize the use of plastic bags.
15 Jan 2019 --- Johnson & Johnson Vision has partnered with UK recycling company TerraCycle to launch a nationwide program to recycle contact lenses. Over a third (39 percent) of contact lenses wearers are unsure of contact lenses recyclability status, research by Johnson & Johnson Vision has found. In reality, with the help of TerraCycle, they can be recycled. The program also includes the recycling of the blister and foil packaging after use.
15 Jan 2019 --- The pan-European plastics sector will be the hardest hit in the event of a “no-deal” Brexit, experts are warning. The UK Parliament will vote on UK Prime Minister Theresa May’s EU Brexit deal later today. MPs are widely expected to vote against the proposed deal, increasing the likelihood of a “no-deal” Brexit. As the historic vote looms large, PackagingInsights asks what a “no-deal” Brexit could mean for the European packaging industry.
14 Jan 2019 --- Research focused on understanding the effects of microplastics has intensified after a series of discoveries found that the tiny plastic particles are polluting marine environments, food supplies and our bodies. Dr. Natalia Ivleva, a researcher at the Technical University of Munich (TUM), has developed new analytical methods for the identification and quantification of microplastic and recently shared her findings.
14 Jan 2019 --- Temperpack, a company positioned to “solve thermal packaging problems through sustainable design,” has raised US$22.5 million in Series B financing led by Revolution Growth. New investors Harbert Growth Partners, Arborview Capital and Tao Capital Partners, and existing investor SJF Ventures, also participated in the round. The cash injection is hoped to expand the business and to engineer new products in response to increasing demand for sustainable thermal packaging.