CROWN Creates Glow-In-The-Dark Packaging for Halloween Fun
The limited edition package incorporates a special decorating ink with phosphorescent pigments that emit a green glow when in dark environments.
19/10/2007 CROWN Beverage Packaging USA, a business unit of Crown Holdings Inc., has created a unique, glow-in-the-dark package to add a fun and interactive element to a Halloween promotion being introduced by one of its customers, Cott Beverages. Cott will introduce a reduced-sugar orange cream soda just in time for trick-or-treating. The customer-designed product will be available in the United States.
The limited edition package incorporates a special decorating ink with phosphorescent pigments that emit a green glow when in dark environments. Supplied by Chromatic Technologies, Inc. (Colorado Springs, CO), the ink is applied to emphasize important packaging graphics. These include the word "Halloween," the mouth, eyes and nose of a large jack-o-lantern, and ghoulish eyes peering out of a creepy black and purple forest background.
To underscore the healthy nature of the reduced sugar soda, the package is produced in a small 8oz. size that provides portion control. This combination of product features is sure to provoke screams of delight among individuals and families seeking healthier options during the often sugar-laden holiday.
"Halloween is a popular time of year for special promotions, so we wanted a distinctive and interactive package that would allow our reduced sugar cream soda to convey the fun spirit of the holiday and maximize appeal," explains Dave Vautrin, Vice President of Innovation at Cott Beverages. "By working with us to add the glow-in-the-dark graphical element, Crown has delivered an innovative way for our brand to stand out from the competition. We expect the package will be a success on store shelves this fall."
"Crown consistently strives to incorporate advanced packaging technologies that can truly bring brands to life," says Neill Mitchell, Vice President Sales - Account Executive, CROWN Beverage Packaging USA. "The unique glow-in- the-dark feature captures Halloween's mischievous feel, helping Cott to build excitement at retail and in consumer homes."
