Crown unveils its 'Discovery' and 'Options' Tin Collections At Prosweets Cologne

New Concepts Offer Biscuit Brands Unlimited Creative Freedom and Flexibility.

Two new packaging collections that demonstrate the inherent durability and flexibility of metal are being showcased by CROWN Speciality Packaging, a business unit of Crown Holdings, Inc. at Pro Sweets Cologne, February 1- 4, 2009. Designed for the confectionery, biscuit and promotional markets, they provide brand owners with the creativity and freedom of choice to develop visually engaging and reusable packaging for consumers.

The 'Discovery' collection features a diverse selection of robots, cars, shoes and animal containers that serve as unique promotional marketing tools.

The 'Discovery' collection features original designs that take advantage of metal's ability to be formed into a variety of shapes. At the show a diverse selection of designs will be highlighted, including robots, cars, shoes and animals. However, the containers can be shaped into many other forms depending on the brand owner’s imagination and needs. Embossing and de-bossing techniques add features to the elaborate shapes, making them virtually life-like. With the help of additional decoration, the tins can easily become unique promotional marketing tools.

The 'Options' collection consists of a series of six different lid and body designs that can be mixed and matched to create customized tin containers. The tin dimensions are completely flexible to meet individual customer requirements. Brand owners can also incorporate advanced decorative and shaping techniques to add further visual appeal that complements the premium product inside.

Mixing and matching lids and body designs give brand owners 'Options' to create the perfect customized tin.

"Both collections aim to tap into our customers' imagination and give them greater freedom of choice when it comes to their product packaging," says Martin Stenson, Marketing & Business Development Manager, CROWN Speciality Packaging. "We manufacture to order and we take into account the possibility that different customers may require different dimensions of the same shape."

From order to supply, CROWN Speciality Packaging has the ability to support brands by offering both standard and fast track delivery in bringing new products to market.

In addition to the design and manufacturing flexibility afforded by metal packaging, there are several inherent sustainability attributes that make it an ideal option for biscuit brands seeking to use eco-friendly materials for their packaging. Metal is 100% and infinitely recyclable with absolutely no loss or alteration in quality.