Danone chooses IML
Danone has recently launched Yolado, a new product line for the Spanish market. To go with this innovative concept, the company chose an equally innovative packaging on the basis of IML.
Danone has recently launched Yolado, a new product line for the Spanish market. To go with this innovative concept, the company chose an equally innovative packaging on the basis of IML.
Yolado is a fresh yoghurt product that customers freeze at home. It produces a light and airy frozen yoghurt. Danone chose a square IML pack produced by ITC Packaging, which enhances product visibility on the shelves.
Danone chose IML because of the high-quality photographic picture quality. This makes the packaging even more attractive and draws attention to the new product.
Source: ITC Packaging
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