Daring designs of PND Futura
The branding agency PND Futura has created packages for a limited edition of Milka chocolate bars, which refer to the new global campaign “Dare to be tender.”
The branding agency PND Futura has created packages for a limited edition of Milka chocolate bars, which refer to the new global campaign “Dare to be tender.” The product line consists of three projects: Smile, Love and Kiss, each of which corresponds to a different taste of Milka (Candy, Choco & Colored Cocoa Drops, and Vanilla Pudding).
The packaging concept is consistent with the campaign strategy to encourage the bold expression of feelings, shown by the simplest words and gestures. Hence the large simple text in colors which make it easier to identify the taste and are linked to the emotions included in the project.
This is the latest fruit of the agency’s cooperation with KRAFT FOODS Poland PLC. Among the previous work by PND Futura was a winter edition of Milka chocolate bars.
Source: PND Futura
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