Dean Foods Introduces Innovative New Packaging for its Cottage Cheese and Sour Cream Products
Dean's Sour Cream and Dean's Cottage Cheese products are currently arriving on retailer shelves throughout the upper Midwest in innovative new packaging.
Dean's Sour Cream and Dean's Cottage Cheese products are currently arriving on retailer shelves throughout the upper Midwest in innovative new packaging. The packaging concept, originally developed and used throughout Europe, provides several consumer benefits.
"We did not change the formulas that customers have known for years," added Hollandsworth.
Consumer research verified that the new, curved-bottom packages are convenient for scooping up the product with a spoon, a chip, a vegetable, a cracker, or other ways. Research also verified that consumers find the new packaging’s “stackability” a real benefit. And lastly, the new packaging concept addresses environmental concerns for recyclability and sustainability.
"As a supplier to most major retailers throughout the country, Dean Foods accepts its responsibility to deliver products that are friendly to the environment," said Lee Falk, vice president of logistics for Dean Foods.
The launch of the new Dean’s Sour Cream and Dean’s Cottage Cheese packaging will be supported by a full media campaign beginning in early 2014 under the “Scoop Up the Goodness” theme.