21 Jun 2023 --- Packaging companies are increasingly turning to digital means as a way of increasing brand engagement. Since the COVID-19 pandemic, technologies like QR codes, near-field communication (NFC) and augmented reality have become mainstream. But the industry still faces hurdles when it comes to data regulations, sustainability legislation and investments. According to Jenny Stanley, managing director at Appetite Creative, there is a misconception that consumers do not bother to scan QR codes and NFC on packaging.
