Coveris equips UK food-to-go business with premium color salad packaging for shelf visibility
20 Jun 2023 --- Coveris is providing “eye-catching and easily stackable” salad packaging for plant-based food-to-go business Pollen + Grace. The duo has developed a vibrant packaging solution to enhance the salads’ shelf presence and communicate the brand’s values to consumers.
Coveris details that the environmentally sustainably sourced board sleeves and square kraft bowls with PE coating to prevent moisture ingress are complemented by clear mono recycled PET lids containing a minimum of 30% recycled content.
“Through this packaging development, Pollen + Grace’s salads are differentiated from others on the shelf as brand presence is enhanced. Stackable to support product visibility and shelf utilization, consumers can easily identify and engage with Pollen + Grace’s visually appealing range of salads,” says Coveris.
Coveris harnessed its print expertise to improve color management of the salads’ board sleeves to maintain a premium color standard.
“Previous research by Coveris has identified that food-on-the-move consumers respond to visual stimulation when choosing their food, and with a diverse product offering in the chilled fixture, customers have minimal time to make their purchase decision,” Paul Robertson, Coveris food-on-the-move sales director tells Packaging Insights.
“Therefore, having packaging which showcases the product and is stackable for shelf-utilization is key for engaging the consumer.”
The salads’ board sleeves boast premium color standard to increase shelf visibility.Three-piece packaging
Regarding how Coveris is ensuring food safety and shelf-life extension of the Pollen + Grace salads, Robertson says: “As part of the trialing and pre-launch process, Coveris engaged with the lids’ tooling manufacturer to design a bespoke offering which gave consistency of application to the base, thereby eliminating variability of airflow due to ill-fitting lids on the outer bowl, delivering and maintaining product integrity.”
“Coveris has supplied [Pollen + Grace] the sustainably sourced outer board sleeves and has sourced the square kraft bowls and bespoke fitment lids, delivering a three-piece packaging solution.”
Environmental sustainability
Earlier this month, Coveris’ business segment ReCover opened its second recycling facility for de-inking printed PE packaging films from post-industrial waste sources and regranulating them into recycled PE resin dubbed ReGen.
Located at Coveris’ PE extrusion and conversion site in Louth, UK, the new ReCover facility boasts a capacity to produce 5,000 metric tons of ReGen pellets annually. The ReGen pellet will initially be used to fulfill requirements of recycled content within the Coveris Group and is compliant with the UK Plastic Packaging Tax, in addition to supporting UK Plastic Pact targets, the company shares.
Moreover, Coveris signed a ten year purchase agreement with Neoen and invested in green energy that meets the electricity needs of its European plants. The energy will be generated by a future wind farm in Storbrännkullen, Sweden.
“Renewable energy is a major pillar of our committed [environmental] sustainability strategy. In the past couple of years, we have already gradually switched to green energy, most recently in our plants in Austria, Hungary and Egypt,” Christian Kolarik, CEO at Coveris previously told Packaging Insights.
By Radhika Sikaria
