04 Jun 2024 --- Skin care brand E45 has revamped its packaging in partnership with Elmwood to “modernize its heritage” after reportedly losing relevance in the competitive market. The 70-year-old brand says it wants a strategic update to deliver a new brand identity, packaging design and brand world experience to bring “its inclusive and personal identity to the forefront.” The company also states that it is losing customers, particularly in younger generations who do not perceive the brand as modern.
