EDO printing brings a fresh new look for Valio

Leading dairy company Valio has redesigned the packaging for its cottage cheese range with the help of Rexam in Lidköping, Sweden. Rexam's Enhanced Dry Offset (EDO) printing enabled Valio to improve the quality of its artwork, bringing a more modern feel to its cottage cheese range, a leading brand in Finland.

Leading dairy company Valio has redesigned the packaging for its cottage cheese range with the help of Rexam in Lidköping, Sweden. Rexam's Enhanced Dry Offset (EDO) printing enabled Valio to improve the quality of its artwork, bringing a more modern feel to its cottage cheese range, a leading brand in Finland. Valio's cottage cheese range, although almost 40 years old, is a consistent best seller on the Finnish market with almost 80% market share. Consumers have a wide selection of Valio cottage cheeses to choose from including natural, low lactose, fat-free and flavoured products. A Rexam spokesman commented "With the use of advanced inks, new technology and our in-house repro expertise, we have developed the capability to print graphics that are almost photo-like in quality. The investments made are paying off as we can support customers in the development of their brands with high quality graphics a key feature."