encapsul-AdTM to Launch at EastPack, Introducing Standardized Channel for On-Pack Promotional Packaging and Advertising
Lauraville Packaging, LLC announced that it will launch its standardized on-pack advertising solution, encapsul-Ad(TM), at EastPack, June 8-10 at the Jacob K. Javits Convention Center in New York.
The product allows retailers and advertisers to generate additional branding revenue by engaging the consumer at the point of purchase.
"A product's promotional campaign ultimately drives product sales, but encapsul-Ad(TM) drives the promotion itself, placing it directly in the consumer's line of vision at the moment the purchasing decision is made," said James Mathewson, President and CEO, Lauraville Packaging.
Lacking standardized solutions, retailers and manufacturers often resort to loose in-pack coupons or insecure on-pack attachments, either of which can be misplaced or go unnoticed. encapsul-Ad(TM) ensures that consumers are informed at the point of purchase or the point of delivery with an eye-catching presentation that creates an immediate sense of excitement and delivers a tangible loyalty card, coupon or pamphlet to the consumer, thereby fueling both cross-promotions and future sales.
encapsul-Ad(TM) refines the traditional on-pack advertising model by providing a turnkey solution, combining sleek, cost-effective designs with in-house manufacturing of the delivery packaging, saving design time and reducing production costs.
Lauraville Packaging, LLC designs and manufactures adhesive-backed packaging solutions, meeting consumer demand for more challenging and eye-catching promotional packaging via itsencapsul-Ad(TM), Smart-Pak(R) and Versa-Label(R) product lines and contract manufacturing services. Lauraville's end customers have included international and domestic retailers, manufacturers of consumer products, household appliances and agrochemical products as well as promotional, marketing, commercial printing and labeling firms. Its adhesive-backed solutions package various items relevant to multiple industries, including gift, loyalty or membership cards, promotional DVDs, flash drives, coupons and informational and instruction booklets. The business dates to 1983, when its predecessor, Northeast Packaging, began packaging directions for use for the agrochemical industry. Lauraville maintains its corporate headquarters in Syracuse, New York, with manufacturing and warehousing facilities located in Geneva, New York.
Source: Lauraville Packaging, LLC
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