30 Mar 2023 --- The National Advertising Review Board (NARB) has recommended that the American Beverage Association (ABA) change its claims regarding using recycled materials in bottles and claims relating to the association’s partnerships with nonprofit organizations and efforts to achieve environmental sustainability goals. The NARB says that certain statements in the beverage industry’s “Every Bottle Back” campaign conveyed unsupported claims to consumers, conflating current recycling practices and outcomes with aspirational ones. The ads were widely run on US television stations and were on its website.
