Dutch consumers increasingly want an insight into the origins of the food they buy. Transparency is important, particularly for natural foods such as dairy products. FrieslandCampina Dagvers is therefore introducing the first transparency system in the Dutch dairy market to enable consumers to identify where the milk comes from. This system applies to all products in the Campina Boerenland range. Via a code on the packaging, the farmer that supplied the milk processed in that specific product can be traced. The milk for Campina Boerenland is supplied by 130 Dutch organic dairy farmers affiliated to FrieslandCampina. For the Campina brand, this system represents an important step towards further openness on the origins of dairy produce. Possibilities are being investigated for the application of this tool for other Campina products in due course.
