Flex Design Firm Creates "Touched By Sanex" Ergonomic Bottle

Dutch design firm Flex/the Innovation lab® has developed a new packaging line for the Sanex Bath and Shower products. For this new line, the experienced Flex packaging designers created a concept called "Touched by Sanex." This new concept makes the new bottles touch literally as well as figuratively speaking the proposition of the Sanex brand: "Keeps skin healthy." 

Dutch design firm Flex/the Innovation lab® has developed a new packaging line for the Sanex Bath and Shower products. For this new line, the experienced Flex packaging designers created a concept called "Touched by Sanex." This new concept makes the new bottles touch literally as well as figuratively speaking the proposition of the Sanex brand: "Keeps skin healthy." Sanex has recently introduced the new line in all European markets. For Sanex, the range of Bath and Shower products is by far the most important product category in their portfolio. The packaging in this range had to be more contemporary and, most of all had to communicate more strongly the Sanex "Keeps skin healthy" proposition. The Flex designers were asked to develop a new packaging line that was more appealing to consumers all over Europe. The result, a packaging line with shampoos, bath and shower products ranging from 300ml up to 2L, has recently entered the market. In order to embody the tactile aspect of a healthy skin, Flex has created the Touched by Sanex concept. This "touch" has been materialized in the inclining shape of the "indentation" where the consumer holds the bottle, right at the position where his hand touches the packaging. 

Source: Flex Design