GAL® Milk caters to consumer requests and presents new can
07 May 2014
Milk GAL®, the first and more traditional brand of condensed milk in Brazil, announces the arrival of its new canned product with a slim shape and an Easy Open System, firsts for the category, arriving at the request of their customers.
GAL® Milk, the first and more traditional brand of condensed milk in Brazil, announces the arrival of its new canned product with a slim shape and an Easy Open System, firsts for the category, arriving at the request of their customers. The novelty will be on shelves across the country starting this month, 10 years after the last change. "The brand has always valued the proximity to its customers and reinforces this connection with another innovation," celebrates Daniele Novaes, Marketing Manager of Milk GAL®.
Reformatting the tin
- It brings the same amount of product (395g)
- It is more modern and ergonomic, making the packaging easier to be handled
The brand continues a tradition: the recipes on the label. There are eight suggestions to please the lovers of the distinctive flavor of milk GAL®. And the news does not stop there: beyond the traditional, the consumer also gains a new way of relating to Milk GAL®. The QR code on the package directs for exclusive content in a new digital platform and fanpage on Facebook.
Source: Nestlé
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