Haribo Introduces New Supermix
Super Mix, one of HARIBO’S top selling and fastest growing bagged treats, has had a new makeover. The new sweet bag contains squidgy jelly babies, smooth milkshakes and milk bottles alongside soft foam and jelly treats, and now features new shapes including sheep, flowers, ice creams and cupcakes.
Super Mix, one of HARIBO’S top selling and fastest growing bagged treats, has had a new makeover.
The new sweet bag contains squidgy jelly babies, smooth milkshakes and milk bottles alongside soft foam and jelly treats, and now features new shapes including sheep, flowers, ice creams and cupcakes.
Super Mix has also taken over as the face of HARIBO’s national sampling campaign and is the star in HARIBO’s new cinema, radio and TV adverts, which invites fans of the brand to a ‘squidgy baby, oh so smooth and love them soft’ sing along.
Super Mix is on shelf now in brand new packaging that highlights the bag’s soft, squidgy and smooth gums and jellies.
Free from artificial colours, HARIBO Super Mix has an RSP of just £1.20 for a 160g bag.
A Haribo spokesperson said: “We are confident that our fans will love the new Super Mix, our only treat to offer squidgy, smooth and soft textures all in one bag!”
HARIBO Super Mix has also joined the ‘HARIBO Fun Time’ team who are currently touring the country as part of the brand’s largest ever experiential sampling campaign.
HARIBO Fun Time features a series of games and provides kids and adults with the chance to win prizes.
Source: Haribo
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