Health-conscious consumers

It should come as no surprise that consumers are becoming increasingly health-conscious and more aware of what is in their food.

According to the Vegan Society, more than half of Brits are now turning to vegan lifestyles and watching their sugar intake, so it is no wonder big brands are choosing to capitalise on this trend.

Senior brand manager at Rowse Honey, Catherine Allen, has noted a significant decline in the number of ‘millennials’ eating breakfast, yet with the sudden health kick that has spurred this generation to explore healthier options, breakfast could well become more popular.

Breakfast is an ideal occasion to push healthier alternatives, especially in January.

As consumers polish off the last few mince pies, they might be looking to detox for the New Year, so they are not tempted to eat Cadbury Roses for breakfast. Or is that just me?

Last week, I visited Kellogg’s, who announced the launch of two new products.Launching in January, the new lines aim to appeal to consumers looking for “more plant-based foods”, as well as to lower their sugar intake.

Making use of POS and display tools to help push healthier breakfast options, such as gluten-free and low-sugar, will encourage consumers to beat the January bulge and could also help you stave off the New Year blues.