Hopworks Urban Brewery Reworks Flagship IPA

Ten years after it was first introduced, Hopworks Urban Brewery, is proud to announce a new look and feel to its flagship beer – Hopworks Organic IPA. The updated beer is available for the first time at Hopworks Urban Brewery’s three pubs on Friday, September 29 at 5 pm. The updated Hopworks Organic IPA is also available in 12oz cans and draft throughout Hopworks Urban Brewery’s distribution network.

Ten years after it was first introduced, Hopworks Urban Brewery, is proud to announce a new look and feel to its flagship beer – Hopworks Organic IPA. The updated beer is available for the first time at Hopworks Urban Brewery’s three pubs on Friday, September 29 at 5 pm. The updated Hopworks Organic IPA is also available in 12oz cans and draft throughout Hopworks Urban Brewery’s distribution network. The updated recipe makes greater use of more modern varieties of organic hops, with more emphasis on aroma and flavor.

Generous additions of organic Northwest hops find their way into the kettle, hopback, and dry hop, creating a massive citrus, stone fruit, and mango bouquet and flavor profile. The finest organic malts bring balance and a drier, clean finish. The beer clocks in at 6.6% alcohol by volume. “Having fun with organic ingredients is part of our mission at Hopworks Urban Brewery. As we approach our first decade we thought it was time to revisit our flagship IPA with a new perspective,” said Christian Ettinger, Hopworks Urban Brewery’s Brewmaster and Founder.

“We have worked hard with farmers to bring new organic hop varieties to life. Hopworks Organic IPA 2.0 retains some of the classic resinous character of the original and adds fresh and juicy hop flavors of orange-citrus and peach. It is dryer and more fruit-forward than its predecessor and dawns a fresh look too. We look forward to sharing a pint with you!” Hopworks Organic IPA also comes with a significant packaging refresh. The classic IPA was well-known in its 16oz 4-pack format – the new beer will be available in 12oz 6-packs. The artwork is more consistent with Hopworks Urban Brewery’s popular Abominable Winter Ale and Ferocious Citrus Ale.

The label features a beast somewhat inspired by OR-7, the famous wolf known for travelling across Oregon in search of new adventures. Additionally, the organic ingredients in the beer receive a greater visual emphasis and call out. In related packaging news, Hopworks Urban Brewery confirms that the seasonal Organic Abominable Winter Ale will also be packaged in 12oz. cans. It will be on store shelves and in pubs by early October and will be available for the first time on draft this season on at Hopworks Urban Brewery’s three pubs.

Source: Hopworks Urban Brewery