Improved packaging for Taverners Sweet Shop lines
Tangerine Confectionery has improved its traditional Taveners weigh-out jars with a new, improved packaging feature, which promises to keep the brand’s Proper Sweets fresher than ever.
Tangerine Confectionery has improved its traditional Taveners weigh-out jars with a new, improved packaging feature, which promises to keep the brand’s Proper Sweets fresher than ever.
The new foil lids, will enhance the quality of the ‘unwrapped’ confectionery in the range, including sweet shop favourites such as Sherbet Lemons, Kola Cubes, Pear Drops and Rhubarb and Custards, by ensuring they remain fresher for longer. The new lid prevents moisture from reaching the products and reduces stickiness which means that Taveners shelf ready products are now even easier for the retailer to pour.
Tangerine is supporting the new packaging with a suite of POS developed specifically for the cash and carry channel, to help customers communicate the benefits and drive increased sales through independent retailers. Bus stops, shelf wobblers and eye-catching posters that pick up on the traditional nature of the Taveners brand are available.
Laura Burton, Taveners brand manager at Tangerine Confectionery, said: “We are committed to continually reviewing and improving our products and the new Taveners foil freshness lid has allowed us to meet the needs of our customers and provide the best quality sweets.
“With over 100 years of sweet-making expertise, Taveners has undergone a number of changes, such as the introduction of natural colours and flavours and Halal approval, as we strive to ensure the products remain relevant to today’s consumers while retaining the heritage that the brand is famous for.”
The Taveners Proper Sweets range comprises all the consumer favourites from yesteryear and represent a must-stock in providing the ultimate traditional sweet shop experience.
Source: Tangerine Confectionery
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